Autonet Mobile
Overview
Autonet Mobile is the leading connectivity solution provider in the connected car industry which creates both software and hardware products. The mission of the project was to restructure and improve user experience in the website by adding a new dealer section and minimize legacy product information. We redesigned the whole new user interface and visual design assets to fit into the modern digital product look and feel.
Company
Autonet Mobile
My Role
UI/UX Design, Visual Design
Work Year
2016 - 2017
UX Design Challenge
The first priority was to reorganize the structure of the site by adding a new section for the car dealer product, Dealer Connect. We highlighted the dealer page to the top layer of the site and minimized all legacy product information under the support menu. Live support, shop, and account activation became essential features and they have the universal presence across the site.
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Information Architecture
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Wireframe
Design Strategy
Secondly, we revamped look and feel of the site by tweaking it from B2B to B2C focused website and moved our target to more individual users. Accordingly, we set a new visual design system and branding elements including color palette, UI assets, typography, and iconography to be fun, modern, and consumer-friendly.
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UI Design
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Iconography
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Typography
Visual Design
Homepage
Subpages
