Pivot – Smoking Cessation Program
Overview
Pivot's fresh approach and breakthrough tech help people quit smoking — for good. Pivot’s exciting new technologies, human coaching, and behavioral science turn quitting into an opportunity, instead of an obligation. I joined Pivot's design team as a Senior Visual Designer and engaged with every aspect of visual communication for both the product and branding sides.
Company
Pivot
My Role
UI/UX Design, Branding, Visual Design
Work Year
2019 - 2020
Brand Strategy
Our personality is defined by these five traits. Expressions of the brand should always play up minimum of one of these traits. It is not necessary or even possible for the brand to always dial up all five traits. It is critical to never do anything that goes against any of the personality traits. Bringing the Pivot brand to life is about being cohesive across the experience not necessarily perfectly consistent.
Pivot Breath Sensor – Product UI Design
Pivot Mobile App – Native iOS and Android
Web Registration Landing Pages
Email Campaign
Marketing Collaterals
More Stories
There are many more interesting iterations and full design process journeys to show how I was able to resolve challenges from beginning to end. If you want to hear more, feel free to reach out to me.
Results
+86%
increased in users quick smocking rates
+120%
increased app active users on average for iOS and Android
+62%
increased in program activation landing page traffic
+140%
increased email campaign open rate
*Source: Internal analytics report from 2019 Q3 and Q4